Premier Services
We offer a variety of specialty services, including graphic design, Japanese language services, Japanese creative services, mailing, and media representation.
English and Japanese language and creative services:
Our team of experts has the skills and talent to translate an existing ad or brochure from English to Japanese, or to write, design and produce a communications piece that's tailored to your specific audience.
Mailing & Variable-data Printing
Let us assist you with creating an effective direct mail campaign in a fraction of the time. Services include: database management, ink-jetting, bulk mailing, labeling, tabbing, stuffing, and post office drop off.
"Variable-data printing" is a form of on-demand printing in which all the documents in a print run are similar but not identical. For example, if you are printing personalized letters to be mailed to your customers, each document probably has the same basic layout, but there is a different customer name and address on each letter.
Using direct mail in your marketing programs provides your business a direct link to your current and potential customers. Direct mail can be longer lasting than any other form of advertising, thereby keeping you and your business top of mind with your customers.
Obun Hawaii Group is able to make your direct mail programs more effective by individualizing the mailing piece to each of your customers. The amount of variable printing in a mailing piece can be as extensive as your customer database. All of your customers are individuals with their own buying habits, traits that you and your business strive to satisfy in order to keep your customer and attract new customers. The development of a database may not be a long and undeterminable process. In fact, you may already have the necessary information. Because you value your customer information, we at Obun have various operational procedures to secure your customer database. Obun can assist you in developing a detailed customer database.
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Media Representation
Rurubu FREE Honolulu Magazine
Magazine Size: 8-1/4"(W) x 10-7/8"(H)
Circulation: 60,000 / Issue
Style: 4-color quarterly magazine
Advertising Style: General and Advertorial Coupon
Distribution: Honolulu area, including magazine stands in Waikiki and at several local businesses
Target Market: Japanese visitors
Japan's popular free guidebook series makes its Hawaii debut!
Beginning with Rurubu FREE Karuizawa in July 2003, the Rurubu FREE series now includes Sapporo, Hiroshima, Kumamoto, Sendai and Kanazawa, with the launch of Rurubu FREE Nagasaki scheduled for March 2005. These popular guidebooks are published quarterly with a nationwide distribution of more than two million each year. Rurubu FREE Honolulu is designed to provide Japanese travelers with helpful suggestions to make their stay in Oahu fun and enjoyable.
- An easy-to-read travel guide magazine providing up-to-date and useful information, on dining, shopping, activities, etc.
- Convenient coupons are available.
- Rurubu is a well-established and highly trusted name in Japan.
- Awareness of "Rurubu" in Japan is among the highest in Japanese publications.
- Both pre- and post-arrival markets are reachable through Rurubu FREE along with JTB's pre-arrival magazine, Rurubu series and World Guide series.
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JTB Publishing, Inc.
We are pleased to be JTB's exclusive media sales representative for the Hawaii market. JTB guidebooks are known for its high reputation of reliability and quality in the travel industry. JTB publications include: Rurubu and World Guide series.
RURUBU HAWAII
Magazine Size: 8-1/4" x 10-1/8"
Circulation: 400,000-450,000 Annually
Publication Dates: November
Target Market: Young travelers, particularly females in their 20's and 30's.
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RURUBU HONOLULU
Magazine Size: 8-1/4" x 10-1/8"
Circulation: 400,000-450,000 Annually
Publication Dates: August
Target Market: Young travelers, particularly females in their 20's and 30's.
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WORLD GUIDE HAWAII
Magazine Size: 5-5/16" x 8-5/16"
Circulation: 140,000 Annually
Publication Dates: September
Target Market: Independent-minded travelers of all ages.
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WORLD GUIDE HONOLULU
Magazine Size: 5-5/16" x 8-5/16"
Circulation: 140,000 Annually
Publication Dates: December
Target Market: Independent-minded travelers of all ages.
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Travel Agency Publications
Obun Hawaii Group can help you with advertising your product or service in our many publications targeted to the Japanese market. Japanese visitors rely heavily on guidebooks and other publications for information. It's not uncommon for Japanese visitors to make a beeline to stores based on a product they've seen in a guidebook. An ad will make them aware of your product or service before they arrive in Hawaii and can help them plan their vacation schedule.
Obun Hawaii has been a leader in providing creative services for the Japanese visitor guidebooks. Our services include coordinating all aspects of advertising media sales, copywriting, creative, printing, and distribution of guidebooks for several major Japanese travel agencies.
Japanese Language and Design Services Featured In Travel Agency Guidebooks
Obun Hawaii has been a leader in providing creative services for the Japanese visitor market and has a proven track record in publishing visitor guidebooks. Our services include coordinating all aspects of publishing, advertising media sales, copywriting, creative, printing, and distribution of guidebooks for several major Japanese travel agencies. Our talented staff will coordinate and layout the designs to your liking, coordinate media sales with advertisers, provide Japanese copywriting and translation, and add all finishing touches.
If your business is aimed at Japanese visitors, let us help you to communicate your message effectively and to grow your business.
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